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ICIEF Unveils New Technology in Finance Park Storefront

Washington, DC, October 4, 2011 – The Investment Company Institute Education Foundation (ICIEF) introduced new motion-capture technology in its "Finance Park" storefront today. The technology allows students to select and explore money management topics by using their shadows to move a selector box across projected images on the storefront wall.

Students demo infotile technology

The Finance Park facility—a joint initiative of Fairfax County Public Schools and Junior Achievement of Greater Washington, with the support of the local business community—is the culminating activity in a four-week 8th grade curriculum. Each student gets a hypothetical life scenario upon entering Finance Park and spends the day participating in a personal finance simulation. Twenty storefronts in the Park correspond to line items in the student's budget (for example, housing, utilities, food, clothing, healthcare, transportation, education); the ICIEF storefront represents investments. Finance Park opened in Fall 2010 and hosts more than 15,000 students each year.

This year, when students visit the ICIEF storefront, they encounter a "Making Your Money Work for You" game board projected on the back wall, with a roving selector box. Using their shadows to move the selector, they can explore 15 different topics, such as "Time Is Money," "Time Is On Your Side," "Investing in Education" "Choosing Your Career," "Costs of Living," "Inflation Risk," "Investment Risk," and "Diversification." Once selected, a topic expands across the wall and can include a brief explanation with voiceover, animated graphics, and an interactive quiz.

In the video below, students try out and react to “Making Your Money Work for You” in ICIEF’s Finance Park storefront.

ICIEF is the educational affiliate of the Investment Company Institute, the national association of U.S. investment companies, including mutual funds, closed-end funds, exchange-traded funds (ETFs), and unit investment trusts (UITs). Founded in 1989, ICIEF has partnered with schools, nonprofits, and government agencies to develop, deliver, and sponsor investment education programs to underserved Americans.